Privacy Policy

Gaylord, part of parent company ITW Food Equipment Group, respects your personal privacy and is committed to adhering to federal and state privacy laws and industry guidelines in order to protect you and your identity. This privacy policy (“Privacy Policy”) describes how we handle the personal information that you provide to us on this website and other Gaylord websites (collectively, the “website”). This Privacy Policy applies only to the website, not to any other ITW or third-party sites that may be accessible from here. After reading this Privacy Policy, which is incorporated into and is a part of this site’s Terms of Use, you will know:

  • What information Gaylord collects from you
  • How Gaylord uses your information
  • What choices you have about how Gaylord treats your information
  • How Gaylord protects your privacy; What Gaylord does about children visiting the website
  • How you can contact Gaylord

Please be sure to read this Privacy Policy before using this website or submitting information to us. Our Privacy Policy may change from time to time, and your continued use of the website is acceptance of such changes, so please check this area periodically for updates to this Privacy Policy.

1. INFORMATION Gaylord COLLECTS FROM YOU

You can visit Gaylord’s website to read product and company information without telling us who you are and without revealing any personally identifiable information. There are instances, however, where Gaylord requests personally identifiable information to provide you a service, such as e-business or correspondence, or to respond to a request for information. Described below are the ways in which Gaylord actively and passively collects information during a website visit. This information is collected and stored in a manner appropriate to the nature of the data by ITW, Gaylord, Gaylord’s affiliates and its third-party service providers (i.e., a Gaylord dealer) and is used to fulfill your requests, as further described below.

Active Information Collection

Like many other websites, Gaylord actively collects information from our visitors both by asking specific questions on this website and by permitting you to communicate directly with us via online forms and e-mail. Some of the information that you submit may be personally identifiable (that is, information that can be uniquely identified with you, such as your name, business name, address, phone number, fax number, e-mail address, etc.). Also, if you place an order, you may be required to provide financial information. Gaylord does not have control over the privacy policies applied by any other party for whom you may disclose information. If you would like information on any other party’s privacy policy, you should contact that party directly, and we encourage you to do so.

If you register with this website in order to gain access to certain site features, during the registration process, we may ask for your first and last name, job title, e-mail address, telephone number, company name and postal address, all of which are generally required in order to complete the registration. We also may ask you for other optional information, such as your experience with Gaylord products. Registered users who provide this information and register can benefit from access to additional information about Gaylord products and other features that Gaylord may offer from time to time.

Passive Information Collection

As you navigate through a Web site, certain information can be passively collected (that is, gathered without you actively providing the information) using various technologies and means, such as navigational data collection. Like most website operators, we track IP addresses, assign Internet tags, and use both session and persistent cookies. We use cookies to help identify you when you visit our website, save your password so you don't have to re-enter it each time you visit a password-protected area, keep track of your shopping cart and deliver content specific to your interests. We also use cookies to help you shop with the Gaylord dealers who participate in our Preferred Online Dealer program. You should be aware that we may use these cookies for other purposes now and in the future. Our system also automatically gathers information about the areas you visit on this website and collects operational information about the technology you use, such as the website that referred you to us and your browser, screen name, type of computer, operating systems and Internet service providers. We passively collect information to generate statistics and measure site activity in order to understand what areas of this Web Site are most popular, which areas may require improvement and what technologies are being used by our visitors. This information helps us to update and improve this website and enhance the usefulness of customer visits. We also use this information for security purposes, to detect and to block security breaches and to provide you with a safe online environment.

2. HOW Gaylord USES YOUR INFORMATION

Gaylord uses your personal information to enhance the operation of this website, allowing you to use all of its features and provide you with the services you request (e.g., fulfilling orders, contacting purchasers to inform them of their order status, sending promotional information, enhancing our website and the operation of our website, serving advertisements, for statistical purposes). Gaylord may and does partner with other companies to provide specific services such as using an outside shipping company to ship orders, a credit card processing company to bill users and other such items related to your visit to this website. As a result, when you access our services on this website, we may share this information with other third parties. While our current Privacy Policy does not authorize these other parties to use personally identifiable information except for the purposes of providing these services, Gaylord does not guarantee that this information will not be used in other matters by Gaylord or by these third-party providers. Gaylord may send you information about its products and services and may contact you about new features or products in which it believes you may be interested. Gaylord also may use your contact information for marketing and other purposes. In addition, we may provide aggregate statistics about our customers, sales, online traffic patterns and related information to reputable third parties, but these statistics will not include any personally identifying information. Gaylord also will disclose any information that it is required to disclose by law or by an appropriate government authority. From time to time, Gaylord conducts online surveys. We use contact data from our surveys to send users information about our company, provide website survey results when available, and for marketing and other purposes. Although Gaylord does not currently rent, sell, or otherwise share your information with third parties for purposes unrelated to this website, it may do so in the future. If you do not want your information to be shared, you should contact us at support.crm@itwfeg.com, as described in Section 3.

3. CHOICES YOU HAVE ABOUT HOW Gaylord USES YOUR INFORMATION

Gaylord strives to provide you with choices regarding the personal information you provide to us. You may send us an e-mail message at support.crm@itwfeg.com, to request access to, correct or delete any personal information that you have provided to us. To protect your privacy, we will only respond to e-mail messages sent from the e-mail account you specified when you gave us your contact information. Should you elect to have your information deleted, we will also delete your user account. You also may opt-out of having your e-mail address used for promotional purposes by Gaylord. This opt-out does not apply to information provided to Gaylord as a result of a product purchase, warranty registration, product service experience or other transactions. If you no longer wish to receive information or promotional materials from Gaylord by e-mail, you may opt-out of receiving these communications. We offer two methods for such opt-out choices. If we have sent you a promotional e-mail, you may send us a return e-mail asking to be omitted from future e-mail distributions. You also may send us an e-mail stating your request addressed to support.crm@itwfeg.com. If you do not wish us to collect cookies, you may set your browser to refuse cookies, or to alert you when cookies are being sent. If you do so, please note that some parts of this website may then be inaccessible or not function properly. You should review this Privacy Policy carefully, because if you do not agree with our practices, your ultimate choice is not to use this website. Remember, by using any part of this website, you accept and agree to our privacy practices. If we update this Privacy Policy, your continued use of this website means that you accept and agree to the terms of the revised Privacy Policy.

4. HOW Gaylord PROTECTS YOUR INFORMATION

When you place orders or submit a new password to us, we offer the use of a secure server. The secure server encrypts all sensitive information you input before it is sent to us. Furthermore, every reasonable effort is made to protect customer data from unauthorized access. We use both technical and procedural methods to maintain the integrity and security of our databases, including but not limited to SSL encryption for data transfer, firewalls, restricted access to data, employee training, and other methods. This website contains links to other web sites operated by third parties that may be of interest to you. We cannot control these third-party sites, which may collect personal information from you. When you follow a link and leave this website, you do so at your own risk.

5. WHAT Gaylord DOES ABOUT CHILDREN VISITING THIS WEB SITE

This website is not intended for children under the age of 13. We will not knowingly collect information from website visitors in this age group. We encourage parents to talk to their children about their use of the Internet and the information they disclose online.

6. HOW YOU CAN CONTACT Gaylord

If you have any questions, comments, or concerns about this Privacy Policy or the information practices of this website, please contact us at:

701 South Ridge Ave.
Troy, Ohio 45374
Phone: 1-800-777-2828
e-Mail: support.crm@itwfeg.com

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